跨国零售连锁大军涌入中国的福祸辨析与应对策略

Blessings or Misfortunes: After Multinational Retail Chain Shops Step on the Land of China

中国加入世贸组织以来,有关零售市场开放的承诺根据减让表的日程正逐步在执行。当前,国际经济形势不景气,而中国经济一枝独秀,吸引着跨国零售连锁集团军的大规模涌入,这必然对我国零售业产生冲击。跨国零售业集团军的进入,并非全是祸事,他还能带动我国产品出口、促进经济体制改革和现代企业制度建设,促进零售业的业态结构改革。因此,对跨国零售业连锁集团军的进入应进行福祸辨析,以便采取相应的对策。

China is implementing, according to the agenda set by World Trade Organization, her commitments to open her retail market to the outside world. Today China overshadows the world economy, which leads to large-scale establishment of multinational retail chain shops on her land, and China's own retail business is facing great challenges. This situation doesn't necessarily mean misfortunes to China. After detailed analyzing the author lists the benefits of the phenomenon: it helps China to export more goods, to carry out economic reforms, to build up her modern enterprise system, and to restructure her retail system. The author further points out the measures to be taken.