高校网络宣传文化的构建

Construction of Network Publicity Culture in Colleges and Universities

依据网络文化的开放、自立、创造、交互、虚拟等特征,高校网络宣传文化的构建应从校园网络系统入手,整合传统教育,以建设特色网站的方式,把网络宣传文化延伸到学生宿舍,营造内容健康、知识丰富、形式多样、学术氛围浓厚的网络环境。

In light of the characteristics of network culture such as openness,independency,creativity,interactivity and virtuality,to construct network publicity culture in colleges and universities,we should start with the campus network system and integrate it with traditional education.We must,by building the speciality website,extend network publicity culture into students' dormitories,and create a favorable network environment featuring healthy content,diverse form,a wealth of knowledge and a strong academic atmosphere.