满意度测评结果分类分析

Classified Analysis of a Satisfaction Index Survey Result

满意指数已经成为许多国家衡量经济产出质量的重要指标,为宏观经济管理提供了有效的决策参考依据,但是,如何进一步开发利用满意指数调查信息,加大对微观层面的经济组织经营管理活动的指导作用,仍然是满意度研究的重要课题。本文利用真实的用户满意指数测评调查数据,对营销管理中用户类型划分问题进行了分析,结果表明,用户满意指数测评调查数据,可以准确地将用户划分为逃离型、趋利型、受制型和忠诚型。

Consumer satisfaction index has become an important guideline for many countries to evaluate the quality of their economic output, which provide efficient reference for macro economic management. However, exploring the data from satisfaction survey and extending the guidance to micro economic management are still the important topics we demonstrate. Based on actual satisfaction index survey data, here we analyze the consumer market segmentation in marketing management. As a result, consumers can be classified into four styles: the style of deviation, the style of instability, the style of insensibility and the style of loyalty.