高校校名简称的冲突与保护途径分析

Conflicts of Abbreviated University Names and Solutions

高校简称是校名的缩写,也是高校的品牌标志,但由于高校校名结构类似、法律规定缺失及管理漏洞导致高校简称在实际使用中发生冲突。高校将简称注册为商标是最主要的保护方式,但也存在局限性。本文通过分析简称冲突的原因与已有保护途径,提出简称冲突高校可以采取联合注册商标、建立高校品牌管理部门等方式避免冲突,保护高校权益。

Name abbreviation is a brand mark of colleges and universities.However,due to the similar structure of university names,lack of legal provisions,and management loopholes,there are many conflicts in actual use about the abbreviation of colleges and universities. The main protection is to register the abbreviation as a trademark,but the method also has limitations. This research analyzes the reasons of the name abbreviation conflicts and the trademark protection through true cases. Also,it suggests that universities can register joint trademark and establish the brand department in order to avoid conflicts and protect abbreviations.