摘要
从市场经济的营销观点出发 ,阐述了施工企业的发展战略 ,从经营观念、战略计划、营销策略等方面进行了论述 ,指出只有树立全新的经营理念 。
In terms of the marketing theory in market economy the development strategy is elaborated for construction enterprises. Meanwhile, based upon discussion on management ideas, strategic scheme, marketing strategies and other aspects author points out that innovative management idea is the fundamental assurance to improve management operation and development work for construction enterprises.
出处
《山西建筑》
2003年第9期92-93,共2页
Shanxi Architecture
