摘要
随着数据开放的推进和大数据产业的发展,数据交易已成为创新的商业模式,但大数据交易平台处在起步阶段,各种定价策略还不完善,尚未形成统一的定价机制。数据商品的首先要进行标准化,商品确权,然后选择合适的交易模式进行交易。本文提出了五种交易定价策略,并为完善大数据交易市场提出了几点建议。
With the development of open data and big data industry, data transaction has become an innovative business model. However, big data trading platform is still in the initial stage, and pricing strategy is not perfect yet. The trading platform should standardize the big data commodity first, then clear its ownership, and select the appropriate trading model. This paper proposes five transaction pricing strategies and a few suggestions to improve data transactions and the big data market.
出处
《软件》
2016年第10期94-97,共4页
Software
关键词
大数据交易
标准化
交易模式
定价策略
Big data transaction
Standardize
Trading model
Pricing strategy
