动态环境中企业持续竞争优势构建探讨——基于资源和能力的观点

The construction of enterprise's sustained competitive advantage in dynamic environment based on the view of the resource and capability

动态环境下企业持续竞争优势的构建是近年来战略管理研究的中心和主题,本文对基于资源和能力的观点的竞争优势观点进行了回顾,重点讨论了动态能力论的最新观点,对竞争优势的消散做出了论述。最后指出,持续竞争优势构建的根本途径是持续性创新,并对构建模式提出了建议。

The construction of enterprises sustained competitive advantage in dynamic environment is the core question of strategy management research in the recent years.The paper looks back the view of competitive advantage based on the resource and capability,principally discusses the lasted view on dynamic capability,and analyses the elapsing of competitive advantage.Finally,the paper points out that the ultimately way to construct sustained competitive advantage is sustained innovation,and gives some suggestion.