摘要
2003年春季的SARS疫情,实际上给国内的生产杀菌类清洁用品的日化企业带来了巨大的市场机遇,但如何有针对性地抓住这一机遇却是所有企业都必须面对的问题。宝洁公司此次的市场应对方法有着其一贯的特殊有效性和与众不同之处,在无形中又一次给国内的其他日化企业上了一堂生动的市场营销课程。
With the outbreak of SARS during the spring ol 2003,Chinese domestic daily chemical corporations,especially those producing bactericidal detergent and cosmetic meet a great opportunity. But they also meet a new problem that how to grasp this opportunity effectively. With their distinguished style and effectivity,P&G resolve this problem perfectly,and they show a vividly marketing class for other daily chemical corporations.
出处
《日用化学品科学》
CAS
2003年第4期8-10,共3页
Detergent & Cosmetics
