战略联盟与企业竞争力的培育

The Cultivation of Strategic Alliance and Enterprise Competitive Power

加入世贸组织后,我国企业面临着严峻的挑战和生存危机。如何增强企业的竞争力成为入世后的中国企业考虑的首要问题。在日益复杂的动态环境下,战略联盟成了许多国外大企业构造竞争优势的重要范式。本文从战略联盟的定义出发,分析了传统竞争理论与战略联盟理论的主要观点、主张,系统地阐述了实施战略联盟的现实意义。在此基础上,提出了正确实施战略联盟,构建企业竞争优势的设想。

After entering WTO, the enterprises in C hina have confronted with severe challenge and crisis for existence The most i m portant problem being taken into consideration for Chinese enterprises is how to strengthen their competitive capacity With the dynamic environment becoming m o re and more complex, strategic alliance has become an important model for many l arge oversea businesses to build their own advantages for competition The pres e nt paper gives the definition of the strategic alliance, analyzing the chief vie wpoints of both traditional competitive theory and strategic alliance theory On the basis of that, it has raised a point of implementing strategic alliance cor rectly to build enterprise competitive advantages