展览会营销功能初探

A Survey of Marketing Function of Fairs

展览会是一种功能强大的营销形式。它具有协助企业相互交流,了解市场、驾驭市场,寻求商贸合作,检验参展商品是否适销对路,协助企业树立企业形象、产品形象,低成本、高回报实现销售,优于其他营销形式的多种功能。

Fairs is a kind of functioning marketing pattern. It can help businesses to intercommunicate, to know the market, to c ontrol the market, to find cooperation, to test the market of exhibited goods, t o build up business image and image of their goods and to fulfill the marketin g in a low cost and high profits.