摘要
随着电信市场逐步走向开放,客户需求在不断变化和增加,业务的复杂程度日益提高,新技术的采用日新月异,市场竞争方式推陈出新,电信运营商面临日益激烈和复杂的竞争环境。如何提高服务质量吸引和留住客户,扩大市场份额以及如何整合资源,降低经营成本,提高收益,已成为电信运营决策者共同关注的课题。通过对综合智能网平台的影响力的分析,并运用价值链和战略管理相关理论来说明企业应如何进一步提升在新竞争环境下的竞争力。
Progressive market liberalization has led to growing customer demands, higher service sophistication, more frequent adoption of latest technologies, newer ways of market competition, as well as increasingly intense and complex competition environment for telecom operators. How to provide high quality services to lure and retain customers, enlarge market share, and how to implement integrated appEca-tion of resources for lower operational costs and higher profits become common concern of decision -makers for telecom operation. In addition to the influence of an integrated IN platform on the telecom operators' competition power, the value -chain analysis and other strategic management theory are applied to identify how to further enhance the competition power of enterprises under the new competitive environment.
出处
《现代电信科技》
2003年第8期45-48,55,共5页
Modern Science & Technology of Telecommunications
