市场定位:我国零售业面对入世的战略选择

Market Positioning : the Strategic Choice for China's Retail Industry after the Entrance to the WTO

加入WTO,给我国的零售业带来了巨大的挑战。至于我国零售业如何应对,应把市场定位作为我国零售业面对入世的战略选择。

China's entry to the WTO poses new challenges to the retail business in China. As a countermeasure China should regard the market positioning as the strategic choice of China's retail business in order to face the challenges caused by entering the WTO.