摘要
旅游形象设计已成为区域旅游规划中必不可少的组成部分。笔者认为应以旅游资源、旅游设施、客源市场调查三方面作为旅游形象设计的三大基础,并在此基础上进行旅游形象定位,从而设计出切合区域旅游发展的形象,同时还就旅游形象的传播手段提出了几点建议。
The design of tourism image has become an essential pa rt of the program for regional tourism business. The author of this paper holds that the design of tourism image should be based on the tourism resources, touri sm facilities and the investigation of tourism market. And on the basis of this is fixed the orientation of the tourism image. The author also puts forward some suggestions concerning the advertisement of the tourism image.
出处
《内蒙古师范大学学报（哲学社会科学版）》
2003年第3期54-56,共3页
Journal of Inner Mongolia Normal University：Philosophy and Social Sciences Edition
基金
内蒙古师范大学青年基金项目QN00112号。
关键词
旅游形象
传播手段
tourism image
means of advertisement
