对呼和浩特地区旅游纪念品开发的几点思考

SOME THOUGHTS ABOUT DEVELOPING TOURISM SOUVENIR IN THE AREA OF HUHHOT

旅游纪念品开发、销售是旅游企业在经营中为旅游者更好服务的良好手段,是加大对本地区宣传的重要途径,是增加营业收入的主要措施。但是,笔者发现,呼和浩特市旅游纪念品市场品位不高,精品意识差,存在着诸多不足,亟须我们以创新的精神搞好旅游纪念品的开发。

The development and sale of tourism souvenir is a good means of the t ourism business to serve the tourists better, an important approach to the publi city of the local area, and a major measure to increase income from tourism busi ness. However, the author of this paper finds that the tourism souvenir market i n the area of huhhot is of lower grade; that there is lack of awareness of choic e goods, and some other problems to be solved. In order to better develop touris m souvenir what we need is a pioneering spirit.