形象类辞格在新闻标题制作中的应用

The Application of Figures of Speech to the News Headline

在广播电视越来越视听化、网络媒体越来越广泛化的形式下,报纸要更好地改善自己的生存环境,就必须在标题制作上狠下功夫。如果说标题是文章的眼睛,那么,这双眼睛是否明亮,是否“勾人”是决定新闻阅读率的一个决定性方面。如能在形象类辞格的应用上做足文章,那么,将标题的魅力充分展现出来,使标题真正成为“画龙点睛”的神来之笔并不是件难事。形象类辞格在新闻标题制作中的应用,既可以更充分地体现新闻的新闻价值,又可以更好的展现新闻的美学价值,但应用时要求作者有广阔的思维素质,要忠于事实,忠于新闻价值,同时特别注意辨析比喻与比拟、借喻和借代、移就和拟人等几对邻近的形象类辞格。

The attraction of a news headline is decisive for the success of a piece of news.Figurative speech can be used in the news headline to attract people' s attention.This application can express both the news value and aesthetic value.The thinking quality is required of the writers:be loyal to the fact and news value.Special attention should be paid to some similar figurative speeches:figures of speech and comparison,metaphor and metonymy,transferred epithet and personification.