以错位竞争理念构想地市级电视媒介产业发展战略

The Conception of Development Stratagy of Regional TV Media Industry on Different Niche Competition

错位竞争以取得市场利基(Niche)为目标。媒介产业的错位竞争,就是某一级的某一类媒介产业以取得自身可能占有的媒介资源为市场目标而采取的避免与竞争对手正面交锋的市场策略或理念。以错位竞争理念构想地市级电视媒介产业的发展战略,需要实现三个战略目标:选择合适的媒介生态位作为地市级电视媒介产业的生存与发展空间;定位“受众圈”作为地市级电视媒介产业的目标市场;开创著名的地方性电视媒介品牌。

The different niche competition considers market niche as its tactic. The different niche competition of media industry is a tactic or a conception that a certain level and a kind of media industry avoid the confrontation of the rival so as to possess media resources. It must reach three targets to conceptualize the development stratagem of urban TV media industry with the conception of different location contest. (1) To choose appropriate Media Niche as its exist and developmental space. (2) To position the Audience Circle as target market. (3)To set up famous regional media brand.