多媒体技术在广告教学中的应用

Application of Multimedia Technology in Advertising Teaching

本文结合广告创意与传播专业的教学实际,探讨在教学过程中使用多媒体技术的必要性—— 既可以使一些教学难点的讲解变得生动形象,同时又可以激发学生的学习兴趣,让学生在轻松自如的环境里逐步提高理论水平和实践能力。笔者在多媒体技术与广告教学的有机结合上,进行了有益的探讨。

The necessity of using the multimedia technology in the course of teaching is discussed in the paper based on the teaching of advertising intention and propagating specialty, which not only can make explanation of teaching difficult point be vivid but - excite students' study interest to improve their theoretical level and practical ability progressively in easy environment. The organic integration between multimedia technology and advertising teaching has been discussed too.