开封旅游形象策划与构建

On the Tourist Destination Identity System and Establishment for Kaifeng

文章在开封旅游资源及历史文脉研究、旅游形象认知调查、旅游形象替代性分析等前期基础性研究的基础上,提出了开封旅游形象的策划与构建要突出"北宋文化"和"黄河文化"理念,以古文化遗产为依托,建设宋文化浓郁、北方水城独特的旅游文化名城;在此前提下,从视觉形象塑造、视觉识别系统形象设计和行为形象设计等方面对开封旅游形象策划与构建进行了研究。

Based on research of the tourist resource and history culture of Kaifeng, investigation of tourist image perception and analysis of tourist image substitution, this article puts forward that TDIS for Kaifeng must highlight theme of 'the northern Song Dynasty culture' and'the Huanghe River culture', base on ancient cultural heritage, build the famous tourist city of 'the rich northern Song Dynasty culture' and 'the special northern water city'. In the last part of the paper, the author probes into the tourist destination identity system and establishment for Kaifeng.