电视栏目淘汰制:现实意义与问题

Television Program Elimination System: Existential Condition and Problem

电视栏目淘汰制直接将竞争机制、竞争观念引入,激发了电视节目资源被压抑的活力,是对社会主义市场经济体制的回应,对电视经济属性的适应与强化,是促使电视资源从粗放型向集约型转变的高效手段,还是电视媒介打造自身品牌一种激励手段和机制。有许多电视台并未对实行这种机制所要求的环境、条件进行深入思考和严密论证,在推行过程中暴露出的问题。

Program Elimination System introduces competition and its idea into television, therefore it stimulated the depressed vitality of the television program resources. It is both the response to the socialist market economy system, and adaptability and consolidation to television economy attribution. It is not only a highly effective way to transfer television resources from extensive style to intensive style, but also an encouraging system to build up the public images of television industries. Many television stations, however, haven't pondered deeply over the environment and conditions required by the Program Elimination System. As a result, many problems come out once the Program Elimination System is carried out.