英汉店铺名称系统的语言特征与文化内涵

Linguistic Characteristics and Cultural Connotations of English and Chinese Shop name Systems

从语言学、心理学和跨文化交际的角度看,英汉店铺名称用语的语言和文化特征明显不同。由此可以看出,店铺名称不仅是一种具有识别功能的符号系统,而且是一种反映东、西方民族特征的社会文化现象。

The present paper is intended to deal with the language and cultural characteristics of English and Chinese shop names' system from an angle of linguistics, psychology and crosscultural communication so as to show that shop names are treated not only as a sign system for identification but as a social and cultural phenomenon which reflects the similarities and differences between the oriental and western nations.