名牌战略与提高产业竞争力问题研究

The Relationship Between Brand Strategy and Improvement of Industry Competitive Edge

名牌战略与提高产业竞争力相互作用的理论机理,主要体现在名牌战略与产业规模、产业结构调整、经济效益的互动作用和影响。没有产业规模和高技术含量,不可能造就名牌,没有知名品牌,也将对产业规模扩张、提高企业效益和技术进步造成不利影响。

The interaction between brand strategy and the improvement of industrial competitive edge lies in the interdependence between brand strategy, the scale and structure of an industry and economic returns. Scale and hitech content is the prerequisite for the forging of a famous brand, and in turn a famous brand has positive effect on the size of an industry, economic returns and technological advancements.