传播符号:语义赋值与语义契约

Communication Signs:Semantic Value and Bond

使用符号是传播现象最基本的特征之一,对传播符号的研究也是我们理解人类传播现象的最重要的基础之一。作者以传播学家在传播符号研究方面所得到的一系列成果为基础,对传播符号的语义赋值、文化承载问题以及相关的问题作了分析,总结了传播符号理论的一些基本结论。

The use of signs is one of the basic characteristics of communication.The study of communication si gns is one of the most important basis on which we understand human communicatio n.Based on a series of findings achieved by communicationer in the aspect of com munication signs,the author analyses their semantic value,cultural heritage and issues concerned and gives summaries of some basic conclusion of the theory.