摘要
论述了中小型出版社以做实为基础、做顺为保障、做强为目标的发展战略,探讨了中小型出版社做实、做顺、做强的基本途径与方法。
This paper discusses the development strategies of laying a solid foundation, securing a sustainable growth for small- and medium -sized publishing companies to blossom into highly competitive ones, and explores measures that can be taken to fulfill the above strategies.
出处
《湖南大学学报（社会科学版）》
2003年第3期104-106,共3页
Journal of Hunan University(Social Sciences)
关键词
图书出版
细分市场
局部优势
publication industry
market segmentation
local advantage.
