摘要
互联网公司的大起大落促进了人们对生意规律认识的深化,进而使生意模式受到重视。琼·马格雷塔和林达·M·阿普尔盖特等人的研究成果开启了生意模式研究的窗口。将实现方式从生意模式诸要素中分离出来,其意义在于将竞争战略的视角从重视要素转向重视联系和重视经营活动的整体性。生意模式面临的困境,使一些企业和产业处于不协调之中,同时这也是生意模式充满生机的体现。生意模式的选择具有战略意义。
Booming and depressing of internetbased companies caused people pay more attention to business model. Based on the research carried out by Joan Magretta and Lynda M. Applegate respectively, we put forward a new frame of business model and discuss the paradox, innovation and inevitability of business model and its critical role in competitive strategy.
出处
《中国人民大学学报》
CSSCI
北大核心
2003年第4期77-84,共8页
Journal of Renmin University of China
