关于城市形象的文化审视

A Cultural Insight into the Image of a City

城市形象是公众对城市的总体评价和认知,包括理念形象、行为形象、视觉形象。城市的"破坏性建设"导致了城市个性衰退与城市"特色危机"。"城市是被感知的存在",城市形象要素既有具象的也有抽象的;既有物化的也有文化的。城市形象最终可以抽象为一种文化符号,城市形象建设本质是城市文化的塑造。城市形象建设必须尊重人、尊重自然、尊重文化、尊重多样性,突出城市个性,延续历史文脉,促进社会文明。

The image of a city is created through the general public′s appreciation and recognition of it, including mind identity, behavior identity and visual identity. 'Destructive construction' in cities leads to the deterioration of a city′s character. As a consequence, the city loses its uniqueness. A city exists in people′s perception, and the image of a city consists not only of concrete and physical elements but also abstract and cultural elements. At the abstract level, the image of a city can be regarded as a cultural symbol; the building of the image of a city is the shaped by culture. Human beings, nature, culture and diversity must be respected and cherished during the building of a city′s image, in order to give prominence to urban characteristics, to perpetuate historic and cultural heritage and to promote social civilization.