我国企业电子商务发展初探

Pilot Studies in EC Development of Enterprises in China

电子商务以低成本、高效率、个性化、即时性、全球化等多种特性和优势日益受到广泛关注 ,这种新经济运作形式已成为企业对内进行高效管理 ,对外提高竞争力的重要途径。 2 0世纪 90年代中期电子商务进入我国 ,在社会经济环境和信息技术均不完善的条件下 ,企业发展电子商务遭遇诸多困难。本文分析了我国企业在开展电子商务的过程中遇到的问题以及产生的原因 。

E commerce—a new kind of economic operation with characteristics and advantages of low cost, high efficiency, individulity, immediacy ,and globalization. It is getting the increased attention and has been an important approach for the enterprises to implement the efficient management inside and to improve their competitive ability outside. In the mid of 90's of the 20th certury EC came to our country and under less than ideal socio economic conditions and unstable IT environment.The development of EC hastherefore encountered many obstacles. This paper analyzes the problems in the course of EC's development in Chinese enterprises as well as the reasons for their appearance. It suggests countermeasures and solutions to these problems.