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论我国中小企业的品牌培育与核心竞争力的提升 被引量:5

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作者 于正东
机构地区 吉首大学商学院
出处 《企业经济》 北大核心 2003年第9期38-39,共2页 Enterprise Economy
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参考文献5

二级参考文献16

  • 1[1]Aaker, A. David (1991), Managing Brand Equity, Free Press,New York, NY.
  • 2[2]Berry, Leonard L (2000), "Cultivating service brand equity", Academy of Marketing Science, Vol. 28, Issue 1, pp. 128 - 137.
  • 3[3]Crimmins,James (2000), "Better measurement and management of brand value", Journal of Advertising Research; Vol. 40, Issue 6,pp 136 - 140, Nov/Dec 2000.
  • 4[4]Davis, M. Scott (2000), Brand Asset Management, Jossey- Bass,San Francisco, CA.
  • 5[5]HBS Press (1999), Havard Business Review on Brand Management, Harvard Business School Press.
  • 6[6]Kerin, Roger A & Raj Scthuraman (1998), "Exploring the brand value - shareholder value nexus for consumer goods companies", Academy of Marketing Science, Vol. 26, Issue 4, pp. 260 - 273.
  • 7[7]Maariotto, John (1999), Smart Things to Know about Brands & Branding, Capstone, CT.
  • 8[8]Pringle, Harnish & Marjorie Thompason (1999), How Cause Related Marketing Building Brands, John Wiley & Sons, UK.
  • 9[9]Schemitt, Bernd (1999), Experiential Marketing, The Free Press,New York, NY. Schlevogt, Kai-Alexander (2000), "The branding revolution in China", The China Business Review, Vol. 27, Issue 3, pp. 52 - 57.
  • 10[10]Schreuer, Richard (2000), "To build brand equity, marketing alone is not enough", Strategy & Leadership, Vol. 28, Issue 4,pp. 16- 20.

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