资本运营对传媒企业发展作用的实证研究

Capital Management:Its Positive Influence on the Development of the Media Corporation

传媒业是一个风险与机遇共存的产业。入世使我国传媒业发展面临重大的机遇与挑战。通过资本运营有助于传媒企业的发展。传媒企业在资本运营过程中 ,必须明确并确保在一段时期内的可持续竞争力 ,在一定时机内必须在规模上有所突破 ,这样才能维持以至提高其盈利能力。投资传媒需要强大的资本支持、优秀的管理团队及对投资机会的良好把握。

There exist both ventures and opportunities in the field of media. After joining WTO,the Chinese media industry faces more opportunities and challenges as well. Through capital management,the media corporation will further develop. In order to make more profits,the media corporation,in the process of managing capital,must pay special attention to the reinforcement of the durative competitive power and the expansion of the scale.