期刊文献+

基于顾客满意调查的移动电话质量控制关键因素分析 被引量:2

下载PDF
导出
摘要 本文从质量顾客满意的角度出发,建立研究模型,分析质量顾客满意与质量关键因素的作用机理,为国产移动电话厂商进行质量控制提供了理论依据。
出处 《移动通信》 2003年第9期95-100,共6页 Mobile Communications
  • 相关文献

参考文献5

  • 1Mittal V,Ross W T,Baldasare P M.The Asymmetric Impact of Negative and Positive Attribute-level Performance on Overall Satisfaction and Repurchase Intentions.Journal of Marketing,Jan 1998:33-47.
  • 2Tse D K.Wilton P C.Models of Consumer Satisfaction Formation:An Extension,Journal of Marketing Research.May 1988;Vol 25:204-212.
  • 3Richard L.Oliver Satisfaction:A Behiavioral Perspective on the Consumer.New York:McGraw-Hill(1997).
  • 4Bearden W O,Teal J E.Selected Determinants of Consumer Satisfaction and Complaint Reports.Journal of Marketing Research.Feb 1983;Vol 20:21-28.
  • 5Hart,Christopher W L.The Power of Unconditional Service Guarantees.Harvard Business Review.Jul-Augk,1988:54-62.

同被引文献15

  • 1卢致杰,覃正,欧海鹰,王立华.基于灰色关联的顾客满意度评测分析[J].软科学,2004,18(4):18-21. 被引量:10
  • 2LaBarbera Priscilla A, David Mazursky.A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction:The Dynamic Aspect of the Cognitive Process,Journal of Marketing Research,vol 20,Nov 1983:393-404
  • 3Mittal V,Ross W T,Baldasare P M.The Asymmetric Impact of Negative and Positive Attribute-level Performance on Overall Satisfaction and Repurchase Intentions ,Journal of Marketing,Jan 1998:33-47
  • 4Michael Conklin,Ken Powaga,Stan Lipovetsky.Customer sarisfaction analysis:identification of key drivers[ J ].European Journal of Operational Research,2004,154(3):819-827.
  • 5Roger B Myerson.博弈论矛盾冲突分析[M].于寅,费剑平,译.北京:中国经济出版社,2001:59-62.
  • 6R Rothschild.On the use of a modified Shapley value to determine the optimal size of a cartel[J].Journal of Economic Behavior & Organization.2001,45(1):37-47.
  • 7C S Pierce.The numerical measure of the success of prediction[J].Science,1984(4):453-454.
  • 8Kahn M J,O' Fallon W M,Sicks J.Generalized Population Attributable Risk Estimation[ R ].Technical Report # 54.Mayo Clinic,Rochester,MN,Department of Health Sciences Research.2000.
  • 9Jacob Eskildsen,Kai Kristensen,Hans Jorn Juhl,etc.The drivers of customer satisfaction and loyalty-the case of Denmark2000-2002[J].Total Quality Management and Business Excellence,2004,15(5-6):859-868.
  • 10约翰·麦克米伦.国际经济学中的博弈论[M].北京:北京大学出版社,2004,(1).

引证文献2

二级引证文献8

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部