本土化:品牌经营全球化战略的关键

Localization:The Key of Global Strategy for Brand Management

品牌是企业参与国际市场竞争,进入国际市场的有力武器。实施品牌经营的全球化战略是企业保持竞争优势的正确选择。品牌全球化战略的成功最终基本都体现在本土化策略的实施上,本土化是企业实施品牌经营全球化战略的关键问题。

Brands are effective means of entering into the international markets. The implementation of global strategy for brands management is a favorable choice for enterprises to secure and defend competitive advantages, whose success lies in the implementation of local strategy. Therefore, localization is the key problem for a company to implement the global strategy for brands management.