摘要
面对加入WTO,中国医药企业抢占农村市场至关重要。讨论农村医药市场开发中的市场调研、销售网络建设、产品结构、广告传播四个核心问题很有必要。同时采用红桃K公司成功开发农村市场的案例对本文观点进行了论证。
After china's joining the WTO (World Trade Organization), it seems very essential for medicine companies to dominate the rural market. The paper mainly discusses four issues such as rural village medicine market study, sale network establishment, product structure and ads communication. The paper then chooses to study the case of Red K Company which has successfully developed rural medicine market .
出处
《商业研究》
北大核心
2003年第19期174-176,共3页
Commercial Research
