摘要
随着信息网络化、经济全球化,长期以来一直指导企业发展的战略假设和前提正受到严峻挑战,有的已经成为束缚企业战略视角的谬论。对战略管理近视症的分析,有助于矫正陈旧的战略假设,树立全新的战略视角。
With the advance of information technology and the economic globalization, many strategic hypotheses and premises that have been guided the enterprises' development are now seriously challenged, some of which even limit the enterprises' strategic view. It is high time that those out - of- date ones should be put right with an analysis of the shortsightedness of strategic management.
出处
《商业研究》
北大核心
2003年第18期20-23,共4页
Commercial Research
基金
重庆交通学院青年基金项目<企业核心能力开发与竞争优势培育>的阶段性研究成果
关键词
战略管理
近视症
战略视角
企业管理
发展战略
strategy
shortsightedness of strategic management
strategic perspective