谈镇江旅游商品的开发营销

On the Exploitation and Marketing of Tourist Souvenir in Zhenjiang

旅游购物是旅游活动的“六大要素”之一,其发展状况是地区旅游业发展深度和广度的重要标志。通过概述旅游商品的特征,简述旅游商品设计和开发的关键在于创新,对镇江旅游商品发展中存在的种种问题,提出相应的开发策略。

tourist shopping is one of six factors of touring activities. Its developing conditions are an important symbol of the depth and extent of the regional tourism development. This paper generalizes the characteristics of tourist souvenir, stateing the importance of innovating tour souvenir's design and exploitation.