基于生态系统的品牌经济结构研究

The Structural Research on Brand Economy on Ecosystem

从哲学的角度提出基于生态系统的品牌经济结构模型,并就经济结构的两大系统,即品牌力及其构成和品牌关系的构成及其类型,进行系统的探讨,并就品牌生态系统中战略集团的概念进行初步的研究。

This paper sets up the structure model to brand economy based on ecosystem from the perspective of philosophy. It fixes on two major systems in this structure: (1) brand power and its competition; (2) brand relationship composition and the classification. The paper also touches upon the concept of strategic group in brand ecosystem.