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加入WTO后我国会计师事务所提高国际竞争力的对策

The Countermeasures of Improving Chinese Accountant's Office International Competitive Power After the WTO's Entry
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摘要 加入WTO后我国会计服务行业进一步开放,外国会计会计师事务所将大量涌入我国。基于外国会计师事务所先进的经营方式和管理经验,在抢占会计服务市场、专业人才及满足客户需要方面技高一筹,这势必对我国尚不成熟的会计服务市场造成较大的冲击。面对外国会计师事务所的严峻挑战,我国会计师事务所应采取积极有效的对策,做大做实事务所,从而提高事务所的国际竞争力。 The entry into the WTO causes Chinese accounting service industry to be further open. As a result, foreign accountant's offices will surely flux into China in a large number. With advanced management mechanism and experience, they are likely to gain competitive adventages in the field of accounting service market, specialists and customer satisfaction, which will impose great pressure on Chinese immature accounting serrice market. To meet the challenge, the domestic accountant's offices need take effective measures to develop themselves by improving their international competitive power initially.
作者 申建英
出处 《商业研究》 北大核心 2003年第19期92-95,共4页 Commercial Research
关键词 中国 WTO 会计师事务所 国际竞争力 经营规模 多元化经营 管理机制 营销战略 WTO accountant's office international competitive power countermeasure
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