摘要
从旅游行业价值链角度出发,以旅游网站逐渐介入价值链的三个阶段为主线,分析了旅游网站的出现对价值链的再造,以及对传统旅行社行业的冲击。并通过携程网的实际案例说明这一趋势的必然性,展望了未来的发展。
The paper reviews the three stages that websites are introduced into tourism value chain. It analyzes the impact of tourism websites, especially on traditional travel agencies. Through the case studies concerned,the author concludes that reengineering tourism value chan by websites will be an inevitable trend and have a good prospect.
出处
《商业研究》
北大核心
2003年第19期129-133,共5页
Commercial Research
