摘要
《孙子兵法》是我国古代优秀的军事瑰宝,如今已被广泛应用于商界。众所周知,商场如战场。公共关系作为一种管理活动,产生于西方最发达的国家——美国,但中国的孙子兵法同样对公共关系提供了基本的指导思想和行动指南,企业的公关人员将古代的兵法哲理与现代先进的技术结合起来策划公关活动,定将收到不同一般的效果。
The Art of War by Suncius, which is widely used in commercial circles, is an ancient valuable military treasure in our country.It is well known that market is just like battlefield.Being a profession or a land of management activity, public relation came into being in the most advanced western country - the United States and appeared in our country with our policy of reform and opening to the outside world. However, the Art of War by Suncius provides public relations with the basic guiding ideology and action. The public relation members in the industries will receive a good result when they combine the ancient military philosophical theory with modem advanced technology to plan public relation activities.
出处
《北方经贸》
2003年第9期52-54,共3页
Northern Economy and Trade
