试论旅游企业集团化发展

On Tourism Enterprise's Development in Collectivization

旅游企业集团化发展是我国"入世"后旅游业应对国外旅游集团"入侵"、增强我国旅游竞争力的必然途径.本文简要介绍了旅游企业集团的几种类型,阐述了旅游企业集团化的积极意义,对集团化过程中存在的问题进行了分析,最后提出了若干发展策略.

Tourism enterprise developed in collectivization is the inevitable way to strengthen the tourism competitive force, and confront the foreign tourism group's incursion. This article briefly introduce several kinds of tourism groups, set forth the positive significance of tourism enterprise's collectivization, analyse the problem existing during the collectivization, in the end put forward several tactics to speeding the development.