江苏省城镇居民休闲消费特征及其影响因素研究

Study on the Leisure Consumption Characteristics And Influencing Factors of Urban Residents In Jiangsu

休闲消费是城镇居民生活中不可或缺的一种消费方式,研究城镇居民的休闲消费状况对于引导居民提升休闲消费层次,进而提高生活质量有着十分重要的意义。文章通过问卷调查的方式采集江苏城镇居民休闲消费数据,分析其休闲消费特征及其影响因素。结果发现:(1)大学以上学历且尚无子女的青年是休闲消费相对集中的人群。(2)休闲消费层次仍显偏低,休闲消费类型多元化,但是消费结构尚不均衡。(3)城镇居民休闲消费受到个人和环境两个层面因素的影响。基于以上结论,文章提出了相应建议。

Leisure consumption is an indispensable way of consumption in the life of urban residents. It is of great significance to study the leisure consumption situation of urban residents for guiding residents to upgrade the level of leisure consumption and thus improve the quality of life. This paper collects the data of leisure consumption of urban residents in Jiangsu Province by means of questionnaire survey, and analyzes the characteristics of leisure consumption and its influencing factors. The results are the following. Firstly,young college students with no children are relatively concentrated in leisure consumption. Secondly, the level of leisure consumption is still on the low side, the content of consumption tends to recreational activities, and the attention of developmental leisure consumption is not enough. Weekend leisure consumption activities are relatively frequent, and the level of consumption expenditure reaches a certain scale. Leisure consumption types are diversified, but the consumption structure is not balanced. Finally, the leisure consumption of urban residents is influenced by two factors, personal and environmental factors. Based on the above conclusions, the article puts forward corresponding suggestions.