摘要
库木勒绿色有机食品微信商城通过微信公众号以及互联网+建立微信商城,解决物流最后一公里。既打破传统网购模式,启用同城网购新模式;又打破了传统营销模式,通过新的渠道拓展绿色有机食品的销售。使微信商城这种新型营销方式深入消费者生活,使消费者更加了解这种新型方便的销售模式,从而吸引消费者选购。
Kumuler Green Organic Food WeChat Mall solves the last mile of logistics through WeChat public account and Internet + to establish WeChat Mall. It not only breaks the traditional online shopping model, but also activates the new online shopping model. It also breaks the traditional marketing model and expands the sales of green organic food through new channels. This new marketing method of WeChat Mall will penetrate into the consumer life, so that consumers can understand this new and convenient sales model to attract consumers to buy.
作者
刘畅
苗雨君
Liu Chang;Miao Yujun(School of Economics and Management,Qiqihar University,Qiqihar,Heilongjiang PRC161006)
出处
《江苏商论》
2019年第3期25-26,34,共3页
Jiangsu Commercial Forum
基金
2018年国家级大学生创新创业训练计划项目(项目编号:201810232040)