高职电子商务专业融合创新创业教育的培养模式研究

A Study on the Cultivation Mode of Innovation and Entrepreneurship Education for Electronic Commerce Specialty in Higher Vocational Colleges

近几年来,在互联网迅速普及应用带动及政府大力推动下,电子商务在各领域的应用得到不断突破,新技术、新业态和新模式不断呈现,对经济社会生活的影响不断增大,正成为大众创业万众创新的新引擎、推动经济增长的新动力。高校电子商务专业需要适应当前的经济新常态,适应社会对电子商务人才的动态需求,创新人才培养模式,有效开展创新创业教育,充分发挥大学生群体在大众创业、万众创新中的积极作用,满足新经济发展所需要的电子商务创新创业型人才需求。

In recent years, under the impetus of the rapid popularization of the Internet and the vigorous promotion of the government,the application of electronic commerce in various fields has been constantly broken through, and new technologies, forms of business and new models have been continuously introduced, which have an increasing impact on economic and social life. It is becoming a new engine for mass entrepreneurship and innovation and a new engine for economic growth. E-commerce majors in colleges and universities need to adapt to the new normal of the current economy, adapt to the dynamic needs of the Society for e-commerce talents,innovate the training model for talents, effectively carry out innovation and entrepreneurship education, and give full play to the active role of college students in mass entrepreneurship and innovation. Meet the needs of new economic development in e-commerce innovation and entrepreneurship.