摘要
本文在国际市场一体化的背景下分析了我国农业企业营销的主要障碍和在WTO下面临的挑战,阐述了我国农业企业的营销对策。
The paper analyzes the factors impeding Chinese agribusiness marketing and the challenges facing the Chinese agribusiness during the process of integrating into the international market under the framework of WTO.The author suggested several marketing strategies for the Chinese agribusiness in the ever changing global environment.
出处
《管理评论》
2003年第7期37-40,共4页
Management Review
基金
教育部"高等学校优秀青年教师教学科研奖励计划资助"("TRAPOYT"
2002年)