摘要
新的市场环境和竞争态势促使企业更加重视自身的长期发展战略及当前竞争战略,本文从企业战略的制定机理出发,以战略及战略思维模式的比较研究为基础,结合目前市场竞争多点化、白热化和动态化特征以及企业内在条件的变化等因素,探讨了基于不确定性博弈分析的企业战略管理思维模式,在此基础上给出新战略思维模式的表现,并对该思维模式指导下企业战略制定过程中所遇到的问题做了进一步阐述。
A brand-new market environment with complicated competitive situation is impelling companies to pay more attention both to their long-term strategies and competitive strategies at present.Based on the mechanism of business strategy formulation,this paper starts with a comparison among several opinions about strategy and thoughts on strategy formulation,puts forward a new way of strategic thinking based on the game analysis under uncertainty,discusses some concrete problems by applying the new thinking.
出处
《管理评论》
2003年第7期8-12,共5页
Management Review
基金
国家自然科学基金资助项目(70271018)
