摘要
《企业战略管理》是高校工商管理类专业教学体系中的一门必修课程,在企业经营实践中具有广泛的实用价值,其综合性、动态性和实践性较强。但高校《企业战略管理》的慕课屈指可数,将该课程利用慕课的形式呈现,并根据高校的授课特点和课程内容的性质进行个性化设计,不仅适用于高校当前进行的课程教学改革与创新,也能更好地满足社会对该课程日益增长的学习需求。
Courses of Enterprise Strategic Management are compulsory for undergraduates in business and management major,which is full of practical value for enterprise business operation based on its characteritics of comprehensiveness,dynamics and practicalness.At present,there have few forms of MOOC for this course.Aiming to promote teaching reform and meet social needs,we suggest the consruction of MOOC combining with individulized design.
作者
张莉艳
曹成梓
ZHANG Li-yan;CAO Cheng-zi(School of Business Administration,Shanxi University of Finance and Economics,Taiyuan 030006,China)
出处
《高等财经教育研究》
2019年第2期25-31,共7页
Journal of Higher Education Finance
基金
山西省教育科学"十二五规划"课题(GH-13052)
山西财经大学校级教改项目专项课题(z2018050
关键词
企业战略管理
慕课建设
教学改革
Enterprise Strategic Management
MOOC construction
teaching reform
