文化工业与数据库:论广告的权力控制

Cultural Industry and Database: The Power Control of Advertisement

在资本主义社会中,意识形态通过广告、电视等来维护统治阶级的利益。文化工业导致了文化产品的商业化、标准化与齐一化,人们在这种单向度的社会里成为了同质化的消费者,不再具有反抗意识,变成单向度的人。广告通过制造出虚假的需求来维护其意识形态,在信息时代,广告更是通过建构数据库来监控大众。数据库是一种全景监狱,它监控每个人的个人生活并对人们进行身份建构与定位,这种定位最终成为统治阶级对个体统治的依据。

In the capitalist society, the ideology maintains the interests of the ruling class by mediums such as ads and televisions. Cultural industry had led to the commercialization of cultural products, in which people had become the one-dimension consumers. They had no longer the consciousness of rebellion. Advertisement succeeds to maintain its ideology by creating the false demands. In the information era, advertisements monitor the public by constructing the database. Database is a panoramic prison, which monitors everyone's personal life and constructs individual identity or the position in society, which eventually become the basis of ruling class.