5Tom J. Peters. Re-imagine: Business Excellence in a Disruptive Age[M]. London: Dorling Kindersley,2003.
6Berry,L. L. Cultivating Service Brand Equity[J]. Journal of Acade- my of Marketing Seience,2000,28(1 ):128-137.
7Seiders, K., Berry, L. L.,Gresham, L. G. Attention, Retailers! How Convenient Is Your Convenience Strategy? [J]. Sloan Management Review, 2000,41 (3):79-90.
8Copeland,M. T. Relation of Consumers" Buying Habits to Market- ing Methods[J]. Harvard Business Review, 1923,1 (3):282-289.
9Anderson, W., Thomas ,Jr. Convenience Orientation and Consump- tion Behavior[J]. Joumal of Retailing, 1972,48 (3):49-71.
10Yale, L,Venkatesh, A. Toward the Construct of Convenience in Con-sumer Research[J]. Advances in Consumer Research, 1986,13 ( 1 ): 403-408.