吐鲁番市旅游形象建设基础研究

A Basic Study on the Tourism Image in Turpan

吐鲁番是我国著名的优秀旅游城市,但在旅游景区之间的竞争日益激烈的环境中,吐鲁番如何迎接激烈的挑战,扩大其市场占有率,吸引更多的游客,成为其必须面临严重问题。城市旅游形象已成为城市旅游发展新动力。本文通过对吐鲁番市旅游资源分析和市场调查,分析了吐鲁番城市旅游形象建设的现状,并提出了吐鲁番城市旅游形象建设的基本方法和构想,旨在为吐鲁番旅游形象建设提供一个原则性的建议。

At present, more and more governments are increasingly recognizing the economic significance of tourism and its for regional development. During the intenese competition,more and more researches show that the destination product is not the totality of all possible or potential elements, In a sense,destination image is more important than the destination products. Destination images influence a tourist's travel decision -making.cognition and behavior at a destination as well as satisfaction levels and recollection of the experience. Based on the prior studies on destination tourism image,this paper analyzes the advantage,status quo,existing problems of the tourism development of Turpan in Xinjiang,and puts forward the necessites of the designing of Turpan tourism image,and some specific measures to advance the tourism image of Turpan.