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基于预测的邮轮定价策略研究 被引量:3

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摘要 近年来,邮轮业已经成为现代旅游业中最为活跃、发展最为迅速的产业之一,被视为"漂浮在黄金水道上的黄金产业",因此,如何依据已有订票数据,对潜在的市场进行准确预测,并合理确定每一航次出发前每周预订的平均价格,对邮轮公司而言至关重要,关乎其切身的经济利益。
出处 《山东社会科学》 CSSCI 北大核心 2016年第S1期265-267,共3页 Shandong Social Sciences
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参考文献3

  • 1Libingzhou.A cruise line dynamic overbooking model with multiple cabin types from theview of real options. Cornell Hospitality Quarterly . 2013
  • 2孙晓东,冯学钢.邮轮公司如何定价:基于北美市场的实证分析[J].旅游学刊,2013,28(2):111-118. 被引量:29
  • 3James F. Petrick.Segmenting cruise passengers with price sensitivity[J]. Tourism Management . 2004 (5)

二级参考文献25

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