摘要
本文介绍了医院品牌的概念、打造医院品牌的重要性并就创建医院品牌时医院全体员工观念的转变, 以及创建品牌应从调研、诊断、定位、规划设计、培育、推广、评价等方面着手进行了讨论。
The artical describes the conception of hospital’s brand, the importance of creating hospital’s brand and the change of all staff s conception. It also discuss the creating of brand from the points of investigation, diagnosis, position, design, nurture, spread, evaluation, etc.
关键词
创建
医院品牌
Build Brand of hospital
