跨境电商消费品质量安全风险管控体系的建立及应用

Establishment of the risk control system for consumer products safety in the cross-border e-commerce and its application

就跨境电商消费品质量安全风险管控问题进行调查研究,建立了跨境电商消费品质量安全风险管控体系,运用层次分析法计算出对风险管控体系有主要贡献的关键要素和关键指标。关键要素首先为跨境电商本身,贡献率为0.4682,其首要关键指标为质量安全体系有效性;其次关键要素为政府监管,贡献率为0.2143,其首要关键指标为监管措施有效性。在此风险管控体系基础之上,提出了3个方面的应用策略,按贡献率从高到低分别为:跨境电商质量安全信用第三方认证(0.4377)、跨境电商电子监管与信息追溯(0.2883)和O2O模式的应用(0.2740)。

The issue on risk control system for consumer products safety in the cross-border e-commerce is investigated and a riskcontrol system is established. The key elements and key indicators mainly contributing to the risk control system are calculated by analytichierarchy process(AHP). The first key element is e-commerce enterprises itself with rate of contribution of 0.4682 and its first key indicatorof the effectiveness of quality and safety system. The second key element is government supervision with rate of contribution of 0.2143 and itsprimary element of the effectiveness of regulatory measures. On the basis of the risk management and control system, three aspects are putforward in the application strategy, according to the contribution rate from high to low respectively: the third party certification of cross-bordere-commerce quality and safety(0.4377), electronic supervision and information tracing of cross-border e-commerce(0.2883)and applicationof O2 O model(0.2740).